Buffalo, NY, (October 15th, 2025) | Lawley, a family-owned, independent insurance brokerage, employee benefits, and wealth management firm, is proud to announce its merger with ROC Insurance Services.

Effective September 1, 2025, this strategic partnership deepens Lawley’s roots in the Rochester region, adding a 19th location to its growing footprint.

The merger is led by Lawley Principal Christopher D. Ross, TJ Revelas, Partner, and Leah Abram, MBA, PMP, Director of Mergers & Benefit Operations, in collaboration with ROC Insurance Services founders Rick and Lynda Grossmann. Together, they unite two like-minded teams passionate about delivering exceptional service and innovative solutions to their clients and communities.

Founded in 2012 and headquartered in Rochester, NY, ROC Insurance Services has earned a strong reputation for excellence in Medicare and Individual Health insurance. Known for providing objective advice, simplified research, and customized plans, ROC Insurance Services has become a trusted name in the region. Its 13 dedicated team members will now join Lawley, which boasts over 600 associates nationwide.

The timing of this merger is especially significant as Medicare insurance enters its busiest season. With ROC Insurance Services’ deep expertise and Lawley’s expanded resources, the newly combined Lawley ROC Insurance Services team is uniquely positioned to guide clients through understanding and enrolling in the best Medicare insurance plan that fits their needs.

“We’re excited to join forces with Lawley and continue serving our clients with the same heart and dedication they’ve come to expect,” said Rick Grossmann, Co-Founder of ROC Insurance Services.

“This addition reflects Lawley’s long-term vision of sustainable growth through meaningful partnerships that honor local expertise and relationships,” said Leah Abram, MBA, PMP, Director of Mergers & Benefit Operations.

“ROC Insurance Services’ legacy of personalized care and community commitment aligns perfectly with our mission,” added Chris Ross, Lawley Principal. “We’re thrilled to welcome ROC’s talented team and deepen our commitment to the Rochester community.”

Together, Lawley and ROC Insurance Services are entering this Medicare insurance season with renewed energy, expanded capabilities, and a shared dedication to helping individuals with innovative solutions.