Alyssa McGovern joins Lawley in newly-created role of Director of Medicare

Lawley is proud to announce the creation of the Director of Medicare position. Alyssa McGovern has been appointed to this newly established role.

This strategic decision reflects Lawley’s dedication to expanding its Medicare Solutions division in response to increasing demand and evolving market conditions. It further promotes the growth of Lawley’s Medicare division throughout our service areas and builds upon the expansion into the Rochester, NY region, following the recent merger of ROC Insurance Services to the Lawley team.

With 15+ years of experience in the insurance industry, McGovern will oversee operations for Lawley Medicare Solutions. She will lead and develop a team of Medicare insurance consultants and service consultants to ensure compliance with federal and state regulations, deliver ongoing training, and foster ethical practices. Additionally, McGovern will collaborate across departments to drive lead generation, client retention, and cross-selling initiatives, supporting the agency’s overall growth.

Prior to joining Lawley, McGovern held leadership roles at AAA Western and Central New York, including Medicare Sales Manager and Insurance Retention and Training Manager. She also served as a Customer Service Manager at a national insurance company, where she helped scale a team from just a few individuals to over 400 in under a year. Her ability to drive referral growth and exceed business targets ahead of schedule underscores her strategic insight and leadership strength.

McGovern holds multiple professional designations, including Chartered Property Casualty Underwriter (CPCU) and Associate in Insurance Services (AIS). She holds a NYS Life, Accident & Health License and a NYS Property & Casualty License. She also earned her bachelor’s degree from the University of Rochester.

“The creation of the Director of Medicare role comes at a pivotal time,” says Chuck Allesi, partner of Lawley. “As the Medicare insurance market continues to evolve, this position allows us to expand services to our clients throughout our footprint.”

“Alyssa brings a client-first, consultative approach that aligns seamlessly with our team. We’re very excited to bring her on board to help continue the growth of this division,” says TJ Revelas, partner of Lawley.