

585.413.0483 | rgrossmann@lawleyinsurance.com | Rochester, NY (ROC Insurance)
Medicare Insurance Plans
Relationship Building
Customer Service
As a Medicare and Individual Health Consultant, Rick specializes in
Medicare insurance plans, relationship building, and customer service.
With 40+ years of experience, Rick helps Medicare beneficiaries accurately understand the various types of health insurance products available to them and ensures that eligible individuals fully comply with the high standards of the Medicare program. He excels in partnering with financial planners, CPA firms, and HR departments to assist with available resources.
Prior to Lawley, Rick was the owner of ROC Insurance Services for over 14 years. Through this role, he honed his skill set to be an effective advisor and supportive leader to his team. Rick joined Lawley when ROC Insurance Services merged with Lawley in 2025.
Rick holds a Life, Accident, & Health License and is a Chartered Life Underwriter (CLUNYS).
Rick serves as the President of the Society of Financial Service Professionals and belongs to the National Association of Benefits and Insurance Professionals and the National Association of Health Underwriters.
Rick earned a certificate in healthcare studies from the American College of Financial Services.
Rick earned several managerial awards for training and development skills.
Rick supports his community through the Rotary Financial Service Professionals and Hospice & Palliative Care Services.
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