Charlie Riley

Charlie RileyMBA Marketing and Communications Director

716.849.8695 | | Buffalo, NY

Charlie Riley is responsible for all communications and marketing of the Lawley brand, helping to educate customers and the community about their proper insurance, risk management and employee benefits needs


-Marketing Strategy
-Public Relations
-Business Development
-User Experience


Charlie brings over 15 years of marketing, public relations and business development experience to Lawley in a newly created role to oversee communications and marketing across all branches. From managing advertising agency clients to leading client-side marketing and creative, Charlie has experience across multiple categories including: education, insurance, health care, government, digital signage, banking, energy, Consumer Packaged Goods (CPG), retail, franchising, professional sports and more.


Charlie joined Lawley in early 2014 after previously serving as Chief Marketing Officer (CMO) at a global education technology firm headquartered in Buffalo, NY. Prior to building a marketing department at PLS 3rd Learning, Charlie oversaw digital marketing and advertising for clients at SKM Group (now FARM), a full-service advertising agency in Depew, NY and has lead marketing departments for Think Student Loans and for the Chicago Fire, the Major League Soccer team in Chicago.



Google Analytics Digital Analytics Fundamentals Certification

New York State P&C Brokers License

Industry Affiliations:

Insurance Marketing & Communications Association (IMCA) member

American Advertising Federation (AAF) member


MBA – Marketing/Management – St. Bonaventure University

B.A. – Journalism/Mass Communication- St. Bonaventure University


Community and Pro Bono:

Charlie is involved with the following organizations: Advisory Board Member – Camp Good Days, Advisory Board Member – WNY United, Marketing Committee Member – Leadership Buffalo, Advisory Board Member – Russell J. Jandoli School of Journalism & Mass Communication.

“Helping educate customers on ways to help protect themselves or their business is what makes coming to work fun everyday”