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Charlie Riley

Charlie Riley, MBA

Marketing and Communications Director

Specialties:

-Marketing Strategy
-Public Relations
-Business Development
-User Experience
-Branding

“Helping educate customers on ways to help protect themselves or their business is what makes coming to work fun everyday”

About:

Charlie brings over 15 years of marketing, public relations and business development experience to Lawley in a newly created role to oversee communications and marketing across all branches. From managing advertising agency clients to leading client-side marketing and creative, Charlie has experience across multiple categories including: education, insurance, health care, government, digital signage, banking, energy, Consumer Packaged Goods (CPG), retail, franchising, professional sports and more.

Experience:

Charlie joined Lawley in early 2014 after previously serving as Chief Marketing Officer (CMO) at a global education technology firm headquartered in Buffalo, NY. Prior to building a marketing department at PLS 3rd Learning, Charlie oversaw digital marketing and advertising for clients at SKM Group (now FARM), a full-service advertising agency in Depew, NY and has lead marketing departments for Think Student Loans and for the Chicago Fire, the Major League Soccer team in Chicago.

 

Accreditations:

Google Analytics Digital Analytics Fundamentals Certification

New York State P&C Brokers License

Education:

MBA – Marketing/Management – St. Bonaventure University

B.A. – Journalism/Mass Communication- St. Bonaventure University

 

Community and Pro Bono:

Charlie is involved with the following organizations: Advisory Board Member – Camp Good Days, Advisory Board Member – WNY United, Marketing Committee Member – Leadership Buffalo, Advisory Board Member – Russell J. Jandoli School of Journalism & Mass Communication.